Last weekend I attended a Samurai exhibition at the Asian Art Museum of San Francisco; the Autumn Moon Festival in San Francisco’s Chinatown; and I watched a film about painter Georgia O’Keeffe and her husband, photographer and art promoter Alfred Stieglitz. Although I did not watch sports, I saw and heard many sports fans cheering their teams on televisions in packed bars. Add the Internet, newspapers, magazines, books, music, people, relationships, family, work, and daily events to the mix, and I think it’s clear that life is a mashup, because we are continually exposed to so much diverse information virtually everywhere.
Enterprise mashups, also called composite applications, are beginning to extend what has already been happening throughout history: we continually have more access to more information from more sources more quickly. Rather than displaying information from one application, mashups combine and display information from several applications to facilitate business intelligence, performance and decision-making.
Several reports and articles confirm enterprise adoption and implementation of mashups. Last month, research firm Business Insights published a report, “The Future of Enterprise Mashups: Demand, Challenges and Vendor Opportunities.” The report forecasts the enterprise mashup market to grow from $161 million in 2008 to $1.74 billion by 2013. Nearly one-third of organizations surveyed already use enterprise mashups. I learned of the report from a search engine company, Reportlinker, which provides access to more than 1 million reports from more than 200,000 organizations. Reportlinker provides yet another example of easy access to information.
In the InformationWeek 500 report, published last week, 42 percent of surveyed enterprises with more than $250 million in revenue reported that their organizations are implementing mashups. In this interview with Government Technology, Federal CIO Vivek Kundra expressed interest in creating mashups of government data.
The future looks good for enterprise mashup companies such asmashmatrix, which enables rapid creation of mashups from any web-facing data source.
Mashups will help enterprises make better business decisions more quickly, and I think the proliferation of information should continue helping us as we participate in the great mashup of life.
How is your organization using, or planning to use, mashups?
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