A 360-Degree View is Best for Your Business

Yes performing "in the round."

One of my favorite concert experiences was watching the progressive-rock band Yes perform “in the round” on a circular, revolving stage located in the center of the arena. With this approach, there wasn’t a bad seat in the house; everyone had a 360-degree view of the performance, rather than only a partial or distant view as is sometimes the case in concert halls. The sound was also excellent, because the speakers were also arranged in a circle to project equally in all directions. Check it out in this video.

In business, we also prefer 360-degree views over partial views. For example, we want a 360-degree view of our customers so that we have a complete picture of their relationships and interactions with our company to better serve their needs. Some companies prefer 360-degree performance reviews, which incorporate perspectives from peers, subordinates, superiors, and possibly also customers and other business partners in addition to supervisors.

With the advent and importance of social media, we definitely need a 360-degree view of all that is being written or spoken about our company and our competitors. It is no longer sufficient to only monitor traditional media, because we can learn more than ever before from all who interact with our organizations and share their experiences online. The largest focus group in history is available to us in social media today if we just put some effort in to listen, participate, and share with our audience, and measure the results.

That’s why I’m excited about Attensity360, which provides 360-degree monitoring of all the “buzz” about anyone or anything from all media sources based on selected keywords. You can use the information that Attensity60 provides to connect with customers, answer a question, solve a problem, create or modify a product, and see how you stack up against other companies in your category.

You can also use Attensity360 to analyze the specific words and phrases that your audience uses in social communities when discussing your products, services, solutions, and issues. Then, you can integrate those words and phrases into your page titles, website content, pay-per-click campaigns and ad copy. In the new world of social media, customers own, define, and refine your brand and messages almost as much as you do.

For more information, take a 360-degree view of Attensity360, and say “yes” to the benefits of social media monitoring. Social media monitoring is part of a complete business and communications strategy; it will put you ahead of your time and your competition, just like the members of Yes were when they performed “in the round” and interacted in ways never before possible with their audience.

What is your social-media strategy, and how do you plan to monitor the many outlets that customers, media, and other influencers have to share their opinions and observations of your business performance?